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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

12-08-2015

Effective use of QR codes when travelling

I have recently returned from a two month adventure in the US, whereby I travelled through a total of 20 states, many of which I had never been to. As you can imagine, I relied heavily on any information that was available to help me find my bearings and ensure I maximised my time in each place.

28-07-2015

5 eye-catching packaging designs

You know a package is doing a good job when it manages to engage you in such a way that you’re inspired to buy the product. Take our Ellie for example, who recently purchased a Zewa box of tissues. She bought them not due to the brand’s credentials in the paper handkerchief sector, but because the box could be folded into the amusing shape of a pig. (That’s one for the consumer behaviour studies, right there). 

22-07-2015

What is Apple Pay?

As of last week, Apple Pay – the Californian tech giant’s entry into the world of contactless payment – is now active in the UK for RBS, Natwest, Santander and Nationwide account holders, with many more banks joining soon.

15-06-2015

Lessons in Mediaeval Stakeholder Communications

May 1215

The communications consultants tell me that the issues with my leadership style are reaching crisis point. ‘Overly autocratic’ is the expression they keep using. They’re concerned about my ‘credibility with some of our key stakeholders’; apparently they’re looking for more transparency on the financials, they’re not entirely bought into the strategic direction, and they’re moaning that I’m making arbitrary decisions.

10-06-2015

Forget print vs digital – I want engagement!

I don’t understand the time-worn squabbles between advocates of digital communication and champions of print – especially when each side can be overly defensive about its preferred medium.

28-05-2015

What I learnt at the 3D Print Show

Last week I attended the UK leg of the 3D Printshow in London. Like many other visitors I spoke to, I arrived at the Old Truman Brewery in Brick Lane with my own preconceptions and ideas of what 3D printing is and means for a wide range of industries moving forward.

20-05-2015

PR as an art form

Flipping through last month’s issue of GQ, I came across an interesting piece on legendary PR man Alan Edwards. One of the industry’s leading figures in entertainment for over 40 years, he has represented everyone from The Rolling Stones and The Sex Pistols to David Beckham and Naomi Campbell. 

06-05-2015

There be media dragons! What characters from Game of Thrones could have really done with a PR agency?

Author: Cerys Traylor

1)      Joffrey Lannister. Let’s start with the character we all love to hate. Despised throughout his kingdom, Joffrey’s biggest PR fail was beheading the father of his betrothed, Sansa Stark, and it only went downhill from there. Joffrey could have really done with a few in-depth interviews in relevant publications, such as PrinceWeek, or The Winterfell Daily.

01-05-2015

Print and interior design: Decorating with ink

Author: Shireen Shurmer 

Wide format print in the interior décor sector is becoming big business. Driven by constant advances in printhead technology, inks, substrates and materials, inkjet has begun to capture the imagination of all those serving the sector. Designers, architects and specifiers are all opening their minds to the huge possibilities that wide format print can offer this exciting market, pushing the creative boundaries to produce truly innovative applications in the process. 

29-04-2015

Why use a blog in B2B marketing communications?

Author: Patrick Anderson

Once the internet plaything of angst-ridden teens with a prehistoric grasp of web-design and basic HTML (including yours truly), many major companies and corporations now have a blog in some form or other. And who can blame them?

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