20-01-2016
Cinemagraphs in B2B Marketing
Author: Patrick Anderson
The use of cinemagraphs – enriched photographs that feature a minor or repeated movement in some capacity to create the illusion of watching a video – was one of the marketing trends of 2015. Major brands such as Coca-Cola, Netflix and Budweiser explored the format to great effect as they brought their images to life in sleek, artistic ways to grab consumer attention. Their emergence was a subtle touch in a visually hectic online world.