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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

27-04-2016

Packaging in Asia: a Japanese edition

Author: Cerys Traylor

The Land of the Rising Sun…Japan. Just over 3 weeks ago, I hopped on a plane, had a hectic transfer in Beijing and eventually arrived in Tokyo, to begin my two week adventure around these amazing islands. I arrived during the heart of the ‘Sakura’ (cherry blossom) season and this was reflected throughout the country, from the bright neon lights of Tokyo, Osaka and Kyoto, to the mountainous regions and the Japanese Alps.

20-04-2016

Touch the future with Interior and Textile printing

Author: Daniel Porter

As drupa fast approaches – in fact it’s only 41 days away now – I’m curious to discover how many exhibitors will be featuring some of the exciting new applications that are currently on a rapid rise in the interior décor and textile printing sectors. It’s an area that has sparked my interest recently, as I’ve been more immersed in these industry sectors, and it never ceases to amaze me just what is now possible by the constant innovation of wide format digital inkjet printing. I’ve even been able to pass on some tips in relation to architectural films to a friend who’s currently in the throes of a ‘Grand Design’ project, and I’m likely to see the end result of these digitally printed films in-situ very soon.

13-04-2016

Treasuring the tangible

Author: Shireen Shurmer

This week Royal Mail launched Letters of Our Lives, ‘a nationwide search to discover long-forgotten letters and postcards that reveal our social and political history, as told by the people who lived it.’ It’s part of the 500th anniversary celebrations of the Royal Mail.  I can’t wait to discover the personal stories this campaign reveals.

30-03-2016

How packaging is helping brands to convey trust and authenticity

Author: Cerys Traylor

With customer loyalty harder than ever for brands to build and sustain, companies are returning to basics and renewing their focus on packaging, drawn towards the authenticity that packaging design can convey to differentiate their product.

22-03-2016

Millennial behaviour intensifies demand for sustainable packaging

Author: Michael Grass

Millennials, Generation Y or whatever name you want to give the group of people aged between 15 and 35, are increasingly becoming more socially and ecologically aware about the world around them. As touched upon in our blog ‘Why Millennials want to work with eco-conscious companies’, a more green way of thinking (‘environmentality’, if you will) is influencing the type of company this generation associates with.

09-03-2016

The benefits and pitfalls of a packaging rebrand

Author: Cerys Traylor

A key component of most product rebrands is packaging. Often the consumer’s first interaction with a product, we all know how important packaging is within the purchasing journey and the emotional response it can elicit. But did you know it can make or break a rebrand and consequently hit sales?

24-02-2016

Opportunities in decorative and functional digital printing

Author: Helen Tolino

Digital printing continues to extend its sphere of influence beyond its comfort zone both within the graphic arts sector and beyond. Looking past traditional commercial print applications such as books, magazines, newspapers and printed marketing collateral, the latest printing technologies are increasingly being used within the manufacturing process for a broader range of products. This ongoing migration offers commercial print service providers (PSPs) real opportunities for growth.

18-02-2016

Print and Smart Data

Author: Paul Spiers

After the meteoric and unescapable wave of Big Data, the time has come to start thinking about Smart Data.

10-02-2016

Packaging trends in 2016

Author: Michael Grass

In our recent blog on the key print trends we expect to see in 2016, we cited research that estimated that the packaging industry will be valued at more than £277 billion by 2020, representing almost 50% of the whole printing market. That is some serious growth forecasted right there…

28-01-2016

2016: Key print trends to look out for

Author: Greg Mills

In our blog a few weeks ago, we kicked off 2016 by looking at what we could expect from this year’s drupa. We concluded that there was great cause for optimism, given print’s ongoing resurgence as a powerful marketing and communication tool and its emergence as a creative and effective medium in new vertical markets.

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