We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
12-10-2016
Author: Daniel Porter
“What’s the point of this?” a friend asked me recently – brandishing the cardboard sleeve she’d just removed from a four-pack of yoghurts. “It’s just totally unnecessary, a complete waste.”
05-10-2016
Author: Rianna Julian
Luxury packaging is becoming a force to be reckoned with. As consumerism continues to be taken over by health crazes and a need to ‘look good’, there is continued huge potential in the food and beverage sector to invest in luxury packaging. I for one am guilty of buying a Fortnum and Mason loose tea set, over your regular box of 80 teabags, purely on the basis that the packaging was prettier… I didn’t even think twice about the price.
28-09-2016
Author: Paul Spiers
We can all think of examples in both our professional and personal lives of great ideas – from funny or thought provoking advertising campaigns to industry-disrupting technologies like Spotify or the design and development of the iPhone and so on. Beautiful, fun, intelligent, clever and creative ideas are at the core of our very existence and the results surround us in our daily lives.
21-09-2016
Author: Lucy O’Dea
When was the last time you took the time to look, touch, feel and experience a printed product, be it a letter, card, direct mail piece, magazine, book or brochure?
15-09-2016
Author: Louise Lazell
In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.
14-09-2016
Author: Michael Grass
With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?
07-09-2016
Author: Rianna Julian
Brazil has had to deal with a lot of negative press surrounding it being able to successfully deliver the Olympic and Paralympic games this year. With the Olympics now over and the Paralympics just about to commence, whatever you think about the games’ organisation overall, they do appear to have been especially successful in the area of sustainability.
31-08-2016
Author: Cerys Traylor
The online retail bubble is far from being burst, with eCommerce being the fastest growing retail market in Europe, and us Brits projected to spend over 60 billion by the time Santa has come down the chimney this year.
24-08-2016
Author: Lucy O’Dea
Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.
17-08-2016
Author: Shireen Shurmer
Social and mainstream media were awash all weekend with shares of the video interviews with the O’Donovan brothers, the rowing duo from West Cork who clinched a silver medal, and stole the hearts, not only of their Irish supporters, but of Olympic watchers the world over.
10-08-2016
Author: Lucy Williams
Ok, I admit it. The world of social media is incredible. It has opened up possibilities many of us could have only dreamed of, however, even this now ubiquitous method of communications does have its pitfalls.
04-08-2016
Author: Louise Lazell
When looking at a drawing, painting or photograph, how often do you think to yourself: ‘I wonder what sort of paper they used for that?’ Not very often, I imagine. While studying for a Fine Art degree at university, it took me until my third year to actually consider how the paper I was using to draw on was impacting the final look and feel of my work.
