Author: Patrick Anderson

“When people talk, listen completely. Most people never listen.”

Ernest Hemingway

The way a brand communicates with its target audience is more important than ever and is what, nowadays, increasingly underpins and influences a customer’s buying decision – especially online. In the B2B sector, according to a study by IDG Connect, 86% of IT buyers are already using social media in their purchasing decision process, while users who see tweets from B2B technology brands are more likely to visit their respective websites.

Author: AD Communications

You might have thought that, given its decadent credentials, luxury packaging would not have survived the global financial crisis. But the fact is that it did, and what’s more, it’s now back with a vengeance and forecast to grow by 4.4 percent to 2019, our appetite for luxury packaging is unrelenting.

Author: Shireen Shurmer

B2B marketing is, by its nature, focused on helping brands to sell their goods and services to a commercial buyer, not to the ‘end user’.  A holistic B2B communications approach however will always consider the customer’s customer. When promoting a product to a business, it’s important to also think about how that business will go on to convey the benefits of your product to their customers.

Author: Kerry Rice

Quality over quantity. It’s a tenet that I’m sure many of us were taught as far back as primary school, but I can particularly remember being taught at high school that, when it came to essay questions, the word count was a limit, not a target. Quality answers delivered the marks, not endless waffle.

Author: Greg Mills

As a fan of both photography and technology, I recently joined a throng of similar minded individuals in Cologne heading into photokina, touted as ‘the world’s leading imaging fair’. Wanting to get my photographic hit first, I started in Hall 1 (of 11) with a tour through the Leica Gallery of the photographic collections on display. My favourite had to be the 1960s B&W photos of rock legends such as The Doors, Jimi Hendrix and The Rolling Stones, though by far the most impactful was the collection taken by another rock legend, Bryan Adams, whose graphic series of wounded British war veterans, Wounded: the legacy of war, really pulled no punches.

Attending the FESPA Digital Textile conference a few weeks ago, I was amazed at the diverse panel of speakers who bore testament to the developments taking place in the digital textile printing market.  According to a presentation given by Roy Gilboa at InfoTrends only 600 million out of 45 billion m² printed textile materials are currently produced digitally. However, there is a staggering growth in the demand for digitally produced items due to the advantages offered by this technology and its ability to meet current production trends. The business opportunity is huge.

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Author: AD Communications

Question: what do retail giants such as Amazon, online SMEs and even occasional eBayers have in common?

Answer: they wouldn’t exist without the world of ecommerce.

Author: Alexa Mills

When I first started out on my career path in the world of communications, I was given a very sound piece of advice that has stuck with me (and actually forms the very core of why I’m in this field at all):

 ‘Always remember that people do business with people!’

Author: Shireen Shurmer

I was at the sharp end of a poor customer communications experience recently, when my return flight to the UK at the end of an otherwise perfect holiday was delayed by 24 hours due to a serious engine fault.

Author: Michael Grass

“Don’t be afraid! We won’t make an author of you, while there’s an honest trade to be learnt, or brick-making to turn to.”

It’s a Dickensian quote that must’ve rung particularly true to many Google+ users when it was recently announced that Google would no longer be displaying authorship data or tracking authorship mark-up. Alas, a 3 year long experiment that had bloggers and assorted spokespersons vying to position themselves at the top of search engine results has been brought to a grinding halt.

Author: AD Communications

Imagine if your fridge ‘magically’ restocked itself with milk. Imagine if your cupboard was ‘magically’ piled high with biscuits so your tea never had to live without its faithful friend when you forgot to buy custard creams. Imagine if your dentist appointments were booked for you, without your consent, by a toothbrush that screened your dental health. Well, that last one would be much less pleasant. Imagine a world where you didn’t have to think, where every process was decided for you through the connectivity of objects. Are you imagining that this world exists? Well it already does, and the process is evolving every day. This is ‘the Internet of Things’.

Author: Ellie Bunce

On Monday 4 August 2014, people across the country turned out their lights at 10pm, leaving one single light or candle on, to pay their respects to our fallen heroes at the exact time when, 100 years ago Great Britain officially entered WW1.