We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
23-07-2014
Author: Shireen Shurmer
Out and about in our Great Metropolis this weekend, I was struck by the limited use we Brits make of free vertical ‘real estate’ for advertising, promotion or pure aesthetic purposes. Our major cities are full of blank spaces which, used creatively, could meaningfully enhance our grey, urban environment.
16-07-2014
Author: Cerys Traylor
Since seeing so many new technologies when I visited FESPA Digital 2014 in May, there has been one that has really stood out in my mind. One exhibitor was displaying a new POS display, which can determine your gender (although it did think I was a man at first – awkward!), your approximate age (young adult – yay!), the duration you looked at the display as well as judging how interested your face appeared.
11-07-2014
Author: Patrick Anderson
“Show your face, Jorge Claros!” I hiss, as I feverishly tear open my umpteenth packet of stickers for Panini’s official World Cup 2014 album. Got. Got. Got. Got. GOT. Disappointment once again as that faceless Honduran midfielder player – that damned number 401 – continues to elude me and my friends, rendering our book incomplete once more. OH THE HUMANITY. And we’re not the only ones.
09-07-2014
Author: Tom
As I arrived at AD Communications, it’s fair to say, my knowledge of the PR industry was limited, and I felt a bit out of my depth. After a brief chat with Liz, I was plunged into a meeting with Lucy O, who soon got me up to speed with what AD communications is all about. I had no idea that working for a PR company which deals primarily with the print industry, could be such an interesting and varied line of work. This view was emphasised further as I met with several other colleagues over the course of my time here, who discussed their diverse roles, and presented several exciting projects that they’d worked on during their time with AD.
02-07-2014
Author: AD Communications
I remember receiving my first assignment at university as a doe-eyed fresher and thinking, great, I can bash out this essay in the afternoon and have tonight to ‘settle down with a cup of tea’. Naturally, this was student speak for a shot of Sambuca. However, when I and the other students who were sat blearily in the lecture room were informed that we would have to refer to books and go to something called ‘the library’, I found myself feeling out of my depth.
25-06-2014
Author: AD Communications
Does every last crumb of food in your household get eaten? Do you recycle your vegetable peelings and scraps of food that the dog, or the urban foxes, won’t eat?
18-06-2014
Author: Lucy O’Dea
Football mania has begun…..and love it or hate it, football supporters from all around the world have turned their attention to Brazil, as their teams battle it out in the 2014 FIFA World Cup. Houses, shops, bars and offices have become draped in patriotic flags, bunting and posters; adults and kids are supporting team attire of various sorts while the all-essential match planner wall charts have come out with a vengeance, as the office sweep stakes swing in to action (yes, we’re full steam ahead at AD too… come on Greece!)
11-06-2014
Author: AD Communications
Having only been with the AD team for a couple of months now, I’ve been privy to an overwhelming amount of new information. From flatbeds (which, apparently, are not orthopaedic mattresses), to thermoforming inks, I feel the print industry is firmly, well, printed on my brain!
04-06-2014
Author: Patrick Anderson
“It annoys me when people say that they want good product design, but also that it must sell,” laments Jonas Petterson, co-founder of Swedish industrial design studio Form Us With Love. “It is good design that sells the product!” Jonas was speaking during a session at this year’s iteration of Clerkenwell Design Week on ‘Why design is shaping the brands of tomorrow’, and this sentiment was echoed, unsurprisingly, throughout the makeshift showrooms and backstreet galleries of the dynamic 3-day event in the Islington borough of London.
28-05-2014
Author: Lucy O’Dea
About a year ago, a colleague posted a blog entitled What a waste!, in which she bemoaned the issue of excessive packaging.
21-05-2014
Author: Michael Grass
Here we are, a week since the stands have been dismantled, the plastic plates and beer mugs cleared from the kiosk tables and the gates of the almighty Messe Dusseldorf closed to the global packaging industry, and I can now finally stand tall and say the words I never thought I’d utter so triumphantly: yes, I survived the Interpack ride.
14-05-2014
Author: AD Communications
Popping into my corner shop for a necessary chocolate bar, I felt the need to scour the magazine rack for a cheap publication to satisfy my need for celebrity gossip. With well-known figures shining out of every glossy cover, it seemed unlikely that I would come across a lesser known figure, a young adolescent girl with fortunes made purely via the medium of video. But gracing the cover of Company magazine was Zoella, a 24 year old beauty and lifestyle blogger with over 4 million subscribers on YouTube. Armed with a backdrop of a modest bedroom and a camera, Zoella has a global audience hanging on her every word.
