Engaging on a more personal level will be key moving forward. This blog looks at why brands should understand more about customers to deliver better experiences.

Is personalisation making the gift-giving process a more enjoyable experience for all involved? In this blog we explore why personalised gifts have become so popular.

Frustrated by junk mail through the letterbox? Find out how Royal Mail is cutting through the doormat clutter with engaging direct mail.

Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.

Can hard copy, digital and audio books cohabit harmoniously in the evolving world of publishing? Here we share our findings from the Frankfurt Book Fair.  

Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.

Here we explore what happens when engaging branded communications draw you in but the associated customer experience disappointments.

Preventing food waste once topped consumer agenda. Here we explore the impact of ‘fixing’ the plastic problem on a, seemingly, diregarded topic.  

One in six people in the UK will experience mental health issues at some point in their life. Find out what AD Communications is doing to help. 

Research confirms it – podcasting is on the rise. Here we explore the advantages of this medium and the potential for it to be a powerful marketing tool.

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.