Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results


What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.


Destination FESPA 2013

Author: Ellie Bunce

It’s been just over a year since I started working at AD and the majority of my time has been spent preparing for FESPA 2013, which took place last week.


It’s what’s inside that matters

Author: Kerry Rice

My favourite magazine is a customer magazine. Every month I wait eagerly for my copy of Taste to wing its way over from South Africa and drop into my post box. Come to think of it, my second favourite magazine is a customer magazine too – Waitrose Kitchen features arguably some of the best food writing in the UK.


Keep an eye out for targeted promotion

Author: Michael Grass

Remember that scene in Minority Report, where Tom Cruise’s retinas are scanned as he walks into a shopping mall, before being greeted by a series of personalised holographic adverts? As it turns out, we may well find ourselves in Tom’s shoes sooner than expected. Well, almost...


SEO? It’s what you know AND who you know

Author: Joanna Muggeridge

Do the words Panda and Penguin mean anything to you, other than both being black and white cute animals?  In fact, they relate to two key 2012 updates to Google’s search algorithms, with one key alteration going by the name of Google Author Rank


Design - synonymous with exclusivity

Author: AD Communications

Last week I attended Clerkenwell Design Week, a three-day annual festival taking place in London, and gathering together the local, well-established, design community. One of the most famous events in the design industry calendar, CDW definitely lives up to its reputation. It wasn’t my first time at the show, and I couldn’t help but be fascinated by the stream of creativity and innovation that was present.


Social media: a vital strand of your communications strategy

Author: Joanna Muggeridge

When I first started working on AD’s own social media strategy, it’s fair to say that at the time the B2B world - including those industries we operate in -was only taking baby steps in ‘social’. There was a lot of scepticism as to its benefits, and not a little confusion about the platform offerings.


Are B2B brands missing a trick by freezing out ‘paid’ media?

Author: Shireen Shurmer

With budgets under pressure and everyone in pursuit of the holy grail of measurable return on investment, many B2B brand owners have consciously diverted spend away from trade media advertising in favour of other marketing activities. But, faced with the challenge of prioritising investment across an increasingly diverse set of channels, are B2B marcomms teams in danger of missing a trick by ignoring a proven route to market?


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