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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 60 to 66 of 278 articles.

 

2016: Key print trends to look out for

Thursday 28th January 2016 | Tagged as: Greg Mills, drupa 2016

Author: Greg Mills

In our blog a few weeks ago, we kicked off 2016 by looking at what we could expect from this year’s drupa. We concluded that there was great cause for optimism, given print’s ongoing resurgence as a powerful marketing and communication tool and its emergence as a creative and effective medium in new vertical markets.

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Cinemagraphs in B2B Marketing

Wednesday 20th January 2016 | Tagged as: Patrick Anderson, B2B marketing, Cinemagraphs

Author: Patrick Anderson

The use of cinemagraphs – enriched photographs that feature a minor or repeated movement in some capacity to create the illusion of watching a video – was one of the marketing trends of 2015. Major brands such as Coca-Cola, Netflix and Budweiser explored the format to great effect as they brought their images to life in sleek, artistic ways to grab consumer attention. Their emergence was a subtle touch in a visually hectic online world.

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David Bowie: The man who filled the world…with creativity

Monday 11th January 2016 | Tagged as: Creativity, Paul Spiers, David Bowie

Author: Paul Spiers

I first discovered David Bowie as a young teenager during his Serious Moonlight tour of New Zealand back in the early 80s. He had gone to visit a Marae and meet with local Maori representatives in Porirua – just north of Wellington, where he was set to play a few days later at Athletic Park. In my local newspaper, the Kapiti Observer, there was photograph of the Thin White Duke, slight of frame, bleached hair, sitting with a tartan blanket on his lap amongst the kaumatua (elders of the tribe) and smiling.

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Why ‘Millennials’ want to work for eco-conscious companies

Wednesday 06th January 2016 | Tagged as: Patrick Anderson, Climate change, Eco-Friendly

Author: Patrick Anderson

At last month’s relaunch event of the Carbon Balanced Paper initiative at PwC’s swanky riverside office in London, Mark Thompson, PwC’s Director of Sustainability and Climate Change, said: “The current crop of job applicants we speak to have a clear idea of the type of company they want to work for, and that’s one that represents their own values, especially in terms of the environment.”

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Showing 60 to 66 of 278 articles.

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