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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 60 to 66 of 283 articles.

 

The benefits and pitfalls of a packaging rebrand

Wednesday 09th March 2016 | Tagged as: Packaging, Cerys Traylor, rebranding

Author: Cerys Traylor

A key component of most product rebrands is packaging. Often the consumer’s first interaction with a product, we all know how important packaging is within the purchasing journey and the emotional response it can elicit. But did you know it can make or break a rebrand and consequently hit sales?

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Opportunities in decorative and functional digital printing

Wednesday 24th February 2016 | Tagged as: drupa, Helen Tolino, Industrial print

Author: Helen Tolino

Digital printing continues to extend its sphere of influence beyond its comfort zone both within the graphic arts sector and beyond. Looking past traditional commercial print applications such as books, magazines, newspapers and printed marketing collateral, the latest printing technologies are increasingly being used within the manufacturing process for a broader range of products. This ongoing migration offers commercial print service providers (PSPs) real opportunities for growth.

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2016: Key print trends to look out for

Thursday 28th January 2016 | Tagged as: Greg Mills, drupa 2016

Author: Greg Mills

In our blog a few weeks ago, we kicked off 2016 by looking at what we could expect from this year’s drupa. We concluded that there was great cause for optimism, given print’s ongoing resurgence as a powerful marketing and communication tool and its emergence as a creative and effective medium in new vertical markets.

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Showing 60 to 66 of 283 articles.

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