Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

13-02-2020

COLLABORATION AND COMMUNICATION

Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.

29-01-2020

BRANDS NEED CONFIDENT COMMUNICATORS

In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.

20-01-2020

HOW 2020 LOOKS FOR AD COMMUNICATIONS

2020 is a big year for AD and for our specialist sectors – print, packaging and visual communications. Find out what’s in store and how we’re gearing up.

11-12-2019

UNBOXING BRANDS’ POTENTIAL

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

26-11-2019

GOING BEYOND THE PRINTED BOOK

How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.

30-10-2019

5 B2B VIDEO STATS YOU NEED TO KNOW

Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.

15-10-2019

GIVING MARKETING A SHAKE UP

Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.

24-09-2019

LABELS, LABELLING & LABELEXPO

As businesses get ready for Labelexpo Europe, we ponder the crucial role that labels continue to play in packaging and the trends currently shaping the industry.

19-09-2019

BRINGING B2B STORIES TO LIFE

A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.

19-08-2019

GETTING PERSONAL IN HIGH-STREET STORES

Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.

12-08-2019

B2B COMMS: ‘THE LEARNING NEVER STOPS’

Today (12th August 2019) is International Youth Day. To mark the occasion we spoke to our two youngest members Sirah and Imogen about their journey into communications.

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