We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.
31-10-2012
Author: Lucy Williams
A year ago today I started at AD, which is scary in itself! But as I now know the print industry a little better and have seen some of the weird and wonderful things print can do, it seemed fitting to write a blog which ties in nicely with my first anniversary and today’s date: Halloween.
24-10-2012
Author: Ellie Bunce
I live in Hampshire, so my morning start is a bit earlier than most in the office. At 6h30 my alarm goes off and I stumble out of bed, have breakfast and usually leave the house around 7h30. My commute to Esher includes a morning battle with the A3 traffic arriving at the office around 8hr30, always with my favourite soya Vanilla Latte in hand.
10-10-2012
Author: Patrick Anderson
Rewind to this time last year and you would have found me wandering around central London consuming the barrage of advertisements that met me at every turn, completely unaware of how they came to be. My response was thusly; oh look, colourful, eye-catching poster, with an image that I like, with an offer that interests me, that’s cool, I like that, I’ll probably invest. Ignorance, as they say, was bliss. I was content just consuming what I saw without a second thought. But then I began working within the print industry – and now I analyse everything and anything that I see.
03-10-2012
Author: Greg Mills
Attending trade shows probably wouldn’t make my list of favourite activities, but I did enjoy my recent visit to photokina, the bi-annual photofest in Cologne. I guess it’s the combination of how digital technology is enabling camera development, together with the impact of the images on display in the numerous photo exhibitions. Particularly captivating were the exhibitions showing the work of the United Nations through seven decades, the UNICEF Photo of the Year, and the award-winning entries to competitions sponsored/organised by the likes of Canon, Sony and Hasselblad.
26-09-2012
Author: Kerry Rice
“In the past, brands were part of the advertising; in future, they will be part of the content business.” So says Andreas Gall, CEO of Red Bull Media House.
19-09-2012
Author: Michael Grass
What’s the first thing that comes to your mind when you hear “Facebook”? Do you think of farmvilles and café worlds? Do you ponder how life was better before the timeline profile page took over your old account? Or do you groan at the thought of how inappropriately the “like” button is clicked nowadays (i.e. “John Smith has fallen off board and broken shoulder”, Jim Jones likes this)?
05-09-2012
Author: AD Communications
When I was working on an article a few weeks ago, I did quite a bit of research into cross media and everything it entails. (Early word of warning – although the idea of cross media is easy to get your head around, the wide range of opinions on its advantages, best way to measure ROI and so forth could keep you busy for more than a while!)
22-08-2012
Author: Lucy Williams
I have learned so much about the amazing and diverse world of print over the past ten months or so since I have been working with AD. I am also realising just how much print surrounds us on a daily basis.
08-08-2012
Author: Kerry Rice
When I moved here from South Africa in 2008, broadband was all but a foreign word back home. That’s probably why I am still in awe of the wondrous world of things I can create and buy online.
25-07-2012
Author: Michael Grass
Being asked to write your first blog post for print is a bit like being picked out of a crowd and asked to bare your soul on stage in your underpants, mainly because similar questions come to mind in both scenarios: what do I talk about? Are people going to laugh at me? And why is it suddenly so hot in here? After consulting the wisdom of Mark Twain, I realised it’s probably best to stick to writing what I know – which probably isn’t an awful lot, but hey, it’s a start. So, being the AD team’s self-appointed movie buff, I decided to write about film, or rather, one particular film that’s been on my mind for a while.
11-07-2012
Author: Lucy O’Dea
Although the official jubilee weekend (and most of the summer so far) may have been a bit of a washout to say the least, how many of you have bought something with a union jack on and how many still have bunting in their street/garden/local pub. As much as I hate to admit it, our little community still has some very sad, wet looking union jacks clinging to the hedge and along the lane. But actually, none of us are quite ready to take it down….be it because of a new-found patriotism, or that the fact the Olympics are still to come and we are still hopeful of a few medals from Team GB, nobody is really quite sure. But the fact is, every part of the country has embraced the patriotic bug to at least some extent.
27-06-2012
Author: Ellie Bunce
As a newcomer to the world of print, it was fair to say my knowledge of the industry was limited. However, soon after joining AD I realised there was much more to this ever developing industry than I first thought; it wasn’t just about printing my CV for a job interview or printing my latest holiday snaps. Oh no, there is much more to it than that…
