Author: Patrick Anderson

drupa saw print’s old guard defiantly stand up and show off a youthful new wardrobe. Or at the very least, a trendy new hat or two. Far from standing by their products and stubbornly recalling the ‘good ol’ days’ of when it was just print and paper and no internet, vendors showed a refreshing vitality and versatility in their portfolios, especially in and around the cross media arena.  One application in particular caught my eye – interactive print without QR codes – an innovation that offers printers an interesting twist to their operations and what they can offer their customers.

Author: AD Communications

In a few days time we’ll all be celebrating the Queen’s Diamond Jubilee, which will mark 60 years of her reign.

Author: AD Communications

As a relative ‘newbie’ to the print industry I was intrigued about the 4 yearly print extravaganza that is drupa.

Author: Joanna Muggeridge

Drupa is nearly over, and what a two weeks it has been. Many of us from AD have been on site in Messe Duesseldorf for a large part of that time, supporting our clients or catching up with old and new friends alike for productive business meetings. Many a glass of wine (or G&T if you’re me!) has been drunk, and not a lot of sleep has been had, but all in all we’re all leaving the show with positive memories.

The doors are well and truly open on drupa 2012, and it’s here that we get to see the last few months’ rigorous preparations come to fruition. Hours spent debating and devising themes and messages, and developing content to match – they all feel worthwhile when you step onto the finished client stand and see the story brought to life.

By our rough calculations, Team AD Communications has chalked up well over 40 drupa exhibitions between us.

As the printiverse makes its final preparations for our industry’s mega-event – drupa 2012 – here are the 12 top drupa-truths we’ve learned over the years. Tweet us @adcomms if you have any to add to this list.

Author: AD Communications

As a relative newcomer to the world of print, I am amazed on a regular basis at how much it surrounds and impacts your day to day life. Much of what is around you is printed and we don’t really ever think about it. However, the scope for the future and opportunity of print is even more mind blowing

Author: Shireen Shurmer

Most drupa-goers will walk on past the Radschläger-Brunnen (Cartwheelers’ Fountain) in Düsseldorf’s Burgplatz without throwing it a second glance. What they are missing is a 700-year old symbol of the city. Legend has it that, after the Battle of Worringen in 1288, when Graf Adolf beat the forces of the Archbishop of Cologne and secured a town charter for Düsseldorf, the town’s children celebrated by turning cartwheels.

Author: Lucy O’Dea

The Royal Mail certainly picked a good time to announce the rise in its first and second class stamps! We’re now all too focused on the threat of a pending fuel crisis at the petrol pumps and the impact on our day to day lives of our cars running dry, to stop  and consider the impact of what is a considerable hike in the price of sending mail.  And yet this has serious implications not only for us as consumers, but how will this affect our own printing industry….?

Author: Kerry Rice

I’m one of those people who reads everything. When I first moved to the UK and started using public transport to commute to work in London, I was thrilled by the idea that I could read a book all the way to work. Even if the train was one of those dreadful sardine-tin numbers so common on the South West Trains line from Richmond to Waterloo, I’d settle for reading the panel advertisements in the train or casually reading a page of someone else’s book over their shoulder (yes, I’m one of those people I’m afraid). I’ll even read the back of a deodorant can if nothing else is to hand

Author: Helen Tolino

drupa 2012 is less than 50 days away, and over 1850 exhibitors are busy gearing up for one of the landmark events in the global printing calendar.

Author: Shireen Shurmer

In my global odyssey in search of eye-catching uses of cross media, I recently washed up in AQWA, the Aquarium of Western Australia.