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We love smart thinking and big ideas here at AD Communications. If you do too and you’d like to tell us about it, feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk

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Showing 270 to 276 of 287 articles.

 

Snow Business

Thursday 10th February 2011 | Tagged as:

Author: Greg Mills

Yesterday, I took a (very) early flight to Stockholm to visit Print 2011, Sweden’s exhibition for the print/graphic arts industries that takes place every two years.  We touched down in bright sunshine at a snow-covered Arlanda airport (no problem keeping the runways clear here!) and I was whisked off in a taxi driven by a guy who clearly wanted to be somewhere else in a hurry – either that or he was trying to beat his personal best for the drive to the Kista Expo Centre!

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Marketing your behaviour

Monday 07th February 2011 | Tagged as:

Author: AD Communications

I spend a lot of time on the internet, ask anyone who knows me. If I want a recipe, I turn to BBC Food, if I want to ‘get the gossip’ I turn to Facebook or Mr Paparazzi, and Lord help me if I book a holiday without Googling my flight options first. As far as I am concerned Mr I. Net is the only person in my life I can truly trust.

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Is Print Dead?

Friday 14th January 2011 | Tagged as: Print

Author: AD Communications

With analysts predicting that global sales of e-readers will hit 11 million in 2011 – up 68.3 per cent from 2010 – the question ‘Is Print Dead?’ is steadily being asked louder and louder - particularly by those in our industry.

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Paws for thought

Monday 13th December 2010 | Tagged as: Misc

Anyone who spends any time around boys aged 5 to 45 will have experienced the power of the merchandising behemoth that is the Star Wars franchise. But I was still surprised to witness its full impact on my junior Jedi Knight In Training on Saturday. Passing through our local shopping mecca the JJKIT stopped to share tips on light sabre combat with a life-size Stormtrooper. This fascinating exchange took place in a shop that would not normally be dignified with a second glance.

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Behind the curtain

Tuesday 07th December 2010 | Tagged as: Journalism, PR, AD Communications

Author: AD Communications

I have seen them many times, just saying “hello” or providing me with a press pack before entering a press conference. They sometimes phoned me putting forward ideas or content for the magazines that I managed, or chased me to organise one to one meetings with some of their clients. Of course, at times the content was not quite appropriate for my readers or the interviewee not so talkative. But, we invariably succeeded in honestly evaluating if something was really suitable to my specific needs.

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Showing 270 to 276 of 287 articles.

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