Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

17-04-2013

A fresh and independent take on the marketing and media landscape? Kids!

Author: AD Communications

Airports are one of my recurrent destinations and I consider them an interesting location from a sociologic perspective. You see people from different walks of life and, if you are an attentive observer, their looks, attitude and behaviour speak volumes about them.

 

03-04-2013

Perpetual Print

Author: Lucy O'Dea

As I sat on the train to London the other day, I started to take notice of the way my fellow travellers were busying themselves during their journey. Many were wired in to their headphones listening to music, others were texting on their phones and a couple had Kindles and iPads. But what struck me was just how many commuters boarded the train with a copy of the Metro – good old fashioned hard copy print – and the world’s largest free newspaper with a print run of 1.3m copies! These passengers duly digested the latest news before popping their copy on the seat beside them and then leaving at their respective stops. What fascinated me was what happened to these newspapers next. A new occupant would come along, pick up the same newspaper, read it, put it down and then leave the train and so on. My journey in to London is quite a lengthy one, so you can imagine just how many times this happened.

20-03-2013

On The Road

Author: Patrick Anderson

I have recently enrolled in the government’s Cycle2Work scheme and am now the proud owner of a 7-gear hybrid bicycle named Mary-Lou (after the ‘heroine’ of Jack Kerouac’s aptly titled novel On The Road). Like thousands of other Londoners encouraged and inspired by both the introduction of the ‘Boris Bikes’ back in 2010 and by Bradley Wiggins’s haul of Olympic gold last summer, I have waved goodbye to the much-maligned public transport system and have taken to the road.

06-03-2013

3D printing, what’s all the fuss?

Author: AD Communications

3D printing is making headlines on a daily basis across many industries; from medical scientists creating a replacement ear using a 3D printer and injections of living cells, to a musician 3D printing his very own 'Stradivarius' Violin made up of 3D printed instruments. It is this exciting new technology and innovation that seems to be driving the future of print. Well, it is certainly getting people talking about it!

20-02-2013

What a waste!

Author: AD Communications

When my package from a well known online shopping site arrived I thought, “I’m sure I didn’t order that much!” and I was right, I didn’t. The small item I’d ordered was lost among the reams of brown packing paper and in a box big enough to fit my 2 year old in!

06-02-2013

From journalism to marketing communications – making the transition

Author: AD Communications

Making the move from journalism to marketing communications is a route that many journalists consider at some stage of their careers, and it’s a journey I have been on since last summer after I joined AD Communications as Senior Account Executive. 

23-01-2013

Football Print Power

Author: Joanna Muggeridge

I recently spent the afternoon at my ‘nephew-in-law’s’ 6th birthday party, and through all the torn wrapping paper and enough presents to last him a few months (in my opinion!) his most coveted acquisition was hundreds (literally) of the Topps Trading football cards that he is collecting. He was slotting them all neatly into place in the special printed folder, and making piles of ‘swopsies’ for those he has more than one of, to trade with his playground buddies.

09-01-2013

How I ended up working in PR

Author: Michael Grass

I never knew I wanted to work in PR. In fact, as is the case with many students in their early twenties, I was never really sure what I wanted to do once my Journalism degree was over. I still remember sitting in my flat applying for jobs, struggling to come up with sentences that would sum up my skills and expertise in the most stylish way possible.

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