Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

24-11-2010

The Royal Engagement - A £billion boost to the economy ..........and Print

Author: Lucy O'Dea

So the royal engagement is official. Prince William and Kate Middleton have named the date, picked the venue, and whether you’re a royalist or not, reports of the royal wedding offering a billion pound boost to the UK economy can only be a good thing.  And this can only be positive news for the printing industry as the engagement supplements, magazine specials and souvenirs start to reach the retail shelves.....

22-11-2010

B2B Social Media, what are we waiting for?

Author: Joanna Muggeridge

Unfortunately – or fortunately – depending on how you look at it, I’m not part of ‘Generation Y’. So I haven’t grown up with social media as just a natural by-product of being. Even so, ever since the early days of being able to connect via the web, I’ve always been interested....

B2B Social Media, what are we waiting for?

12-11-2010

Adapt or Die!

That was the rally cry on a slide of one of the presenters, Jeff Hayzlett, at the annual BAPC (British Association for Print and Communication) Conference last Saturday in Waltham Abbey, Essex.  Perhaps a bit extreme in its language, but its underlying message was a common thread to most of the conference presentations – that printers need to change the way they do business, become visual communications businesses, use digital technology to expand the services they offer, and adopt - or at least consider - social media to extend their reach.  Jeff, the ‘Chuck Norris of marketing’ (according to an unnamed German blogger) and ex-CMO of Eastman Kodak (though, from the content of his presentation and opening video, you might well have thought that he still held the position!) was, as ever, larger than life, and gave a very entertaining, high octane presentation, essentially a summary of his book, ‘The Mirror Test’.  Very engaging stuff and he did a great job of promoting Kodak’s cameras (!), but of less relevance, I thought, to the B2B audience of printers.

09-11-2010

Man is a social animal but...

Author: AD Communications

I’ve just spent two days at Media Pro, a stimulating event that took place in London, and my brain has been bombarded by information overload regarding communication, marketing, strategies, new ways to increase brand awareness and discover revenue streams.

03-11-2010

My first foray into the world of K...

Author: AD Communications

Last week I attended K 2010, and can honestly say that plastic proved its pulling power with more than 3,000 exhibitors taking part at the Messe Dusseldorf.  Traditionally the exhibitions I go to are ‘print’ orientated, so I was particularly interested to see how the messages communicated at K were different from print shows of equivalent importance.  

20-10-2010

Why scrapping the wrap is an opportunity, not a threat

Author: Kerry Rice

This week, a building wrap that would have been every large format printer’s dream was ‘put on hold’ in the Government’s spending review.

The Olympic stadium wrap was to cover the same area as two and a half football pitches and be equivalent in length to 72 London buses, according to The Olympic Delivery Authority. The Times said that it would “be visible from across London”.

13-10-2010

You may think you're on holiday....

Author: AD Communications

You know how it is when you’re on holiday; yes your brain is switched off, but if you should chance upon something work-related, your mind will half-heartedly suggest that this may be something worth remembering on your return. Invariably however, the small nugget of information you chanced upon buries itself deep in the recesses of your brain never again to see the light of day.

04-10-2010

Embracing change...

Author: Lucy O'Dea

It takes me forever these days to read the Sunday Times, and usually a whole week before I actually glance at the Business Section..... and glance is about all I do.  Recently however, one particular article truly caught my eye, and got more than the usual passing scan.

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