Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

06-06-2017

Can digital media have a positive impact on young voters?

Author: Imogen Woods

According to The Guardian, about 43% of 18-24 year olds are expected to vote in this year’s general election, with an expected turnout of 75% of over 65s. So why aren’t the younger generation more likely to vote? The general consensus amongst young people is that they aren’t voting either because they “can’t be bothered” or simply they don’t know the facts to make an informed voting decision.

01-06-2017

A crash landing for crisis comms

Author: Steph Hails

With huge disruption to flights at Heathrow and Gatwick during the recent British Airways computer outage, many passengers found themselves sleeping on the floor of the airport, unsure what was happening or when their flights would leave. With the terminals in chaos and thousands of passengers completely stranded, a storm was brewing over on social media, with everyone asking the same thing: what was going on?

22-05-2017

The colourful growth of textile printing

Author: Tom Platt

This year’s FESPA exhibition was every bit as grand and colourful as the print industry has come to expect from the world’s foremost international wide format event. And while there were plenty of innovations and new technologies on display, arguably digital textiles stole the show.

05-04-2017

The Freelance Connection

Author: Tom Platt

From being made redundant due to the squeeze of trade media, or deciding to take on the freelance world for greater flexibility or even to explore new avenues, today’s trade journalist must make sure they always have the security of being a key writer in their relevant field.

08-02-2017

Quality or Quantity? Read all about it

Author: Daniel Porter

Here are a few numbers – some of which may surprise you:

14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.

1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).

2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.

43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).

11-01-2017

A new appreciation of print

Author: Steph Hieatt

The Baader-Meinhof phenomenon, otherwise known as frequency illusion, occurs when the thing you’ve just noticed or been told about seems to crop up constantly. You know how it is; you’re looking for a new car and then, everywhere you go, you start to see that particular make and model.

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