Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

04-08-2017

Bringing the best out of social

Author: Tom Platt

If there’s one thing that’s clear from the rise of the ‘digital age’, it’s that social media has become an enormous force in the marketing world (though you probably already knew that!). There is more pressure than ever on brands to find the next best thing to catch the eye – social media being key in this regard. So with this in mind, how can companies be sure they’re making the most of their communications strategy?

19-07-2017

Postcards and millennial love for vintage print

Had you been wandering around Gatwick Airport’s North Terminal last month, chances are you would have spotted something unusual going on near the Virgin Atlantic check-in desks. No, not Richard Branson taking selfies with napping employees again, but a gallery of over 200 postcards curated by Tom Jackson, creator of the popular Twitter account “Postcard from the Past”. Displayed from May 30th to June 23rd, the collection stretched back more than 70 years, providing entertaining snippets from people's trips to far-flung locations (the standout excerpt being: “I don't know whether we are at war or not, but suppose it can wait until we return to find out”).

05-07-2017

‘I do’ love print: Personalised print makes for a wedding day to remember

Author: Shireen Shurmer

Nothing gives me a happier buzz of anticipation than the arrival of a wedding invitation. Chosen well, the style gives me a tantalising glimpse into what the day itself will be like, reflecting the personality of the happy couple and the mood they’re trying to create for the event.

28-06-2017

Pack it in with all the plastic packaging!

Author: Steph Hails

Walk into any supermarket and you’ll notice an abundance of fruit and veg on offer, most of it loose and presented just as nature intended. Concerningly though, there has been an influx of needless plastic packaging used to ‘protect’ and display fruit and vegetables on supermarket shelves.

06-06-2017

Can digital media have a positive impact on young voters?

Author: Imogen Woods

According to The Guardian, about 43% of 18-24 year olds are expected to vote in this year’s general election, with an expected turnout of 75% of over 65s. So why aren’t the younger generation more likely to vote? The general consensus amongst young people is that they aren’t voting either because they “can’t be bothered” or simply they don’t know the facts to make an informed voting decision.

01-06-2017

A crash landing for crisis comms

Author: Steph Hails

With huge disruption to flights at Heathrow and Gatwick during the recent British Airways computer outage, many passengers found themselves sleeping on the floor of the airport, unsure what was happening or when their flights would leave. With the terminals in chaos and thousands of passengers completely stranded, a storm was brewing over on social media, with everyone asking the same thing: what was going on?

22-05-2017

The colourful growth of textile printing

Author: Tom Platt

This year’s FESPA exhibition was every bit as grand and colourful as the print industry has come to expect from the world’s foremost international wide format event. And while there were plenty of innovations and new technologies on display, arguably digital textiles stole the show.

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