Author: Patrick Anderson
Rewind to this time last year and you would have found me wandering around central London consuming the barrage of advertisements that met me at every turn, completely unaware of how they came to be. My response was thusly; oh look, colourful, eye-catching poster, with an image that I like, with an offer that interests me, that’s cool, I like that, I’ll probably invest. Ignorance, as they say, was bliss. I was content just consuming what I saw without a second thought. But then I began working within the print industry – and now I analyse everything and anything that I see.