Blog

What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

20-05-2020

HOW DO WE WRITE THE NEXT CHAPTER?

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

12-05-2020

STOP TALKING AND START LISTENING

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

28-04-2020

DON’T MAKE CUSTOMERS DO THE WORK!

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

21-04-2020

COMMUNICATION WITH A CAUSE

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

27-02-2020

WILL PLAIN PACKAGING DETER CONSUMERS?

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

13-02-2020

COLLABORATION AND COMMUNICATION

Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.

29-01-2020

BRANDS NEED CONFIDENT COMMUNICATORS

In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.

20-01-2020

HOW 2020 LOOKS FOR AD COMMUNICATIONS

2020 is a big year for AD and for our specialist sectors – print, packaging and visual communications. Find out what’s in store and how we’re gearing up.

11-12-2019

UNBOXING BRANDS’ POTENTIAL

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

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