Building Business Brands

We specialise in B2B communications strategy, PR, content and marketing, in sectors shaped by digital technology innovation. With deep market knowledge, insight and relationships, we create international campaigns that deliver results

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What Makes Us Tick?

We’re industry specialists with a passion for excellent marketing and communication and a deep interest in the sectors we’re active in. Read our blog to find out what makes us tick.

10-10-2012

The Voyage of Print

Author: Patrick Anderson

Rewind to this time last year and you would have found me wandering around central London consuming the barrage of advertisements that met me at every turn, completely unaware of how they came to be.  My response was thusly; oh look, colourful, eye-catching poster, with an image that I like, with an offer that interests me, that’s cool, I like that, I’ll probably invest.  Ignorance, as they say, was bliss. I was content just consuming what I saw without a second thought. But then I began working within the print industry – and now I analyse everything and anything that I see.

03-10-2012

A Day in the Life of Digital Photography

Author: Greg Mills

Attending trade shows probably wouldn’t make my list of favourite activities, but I did enjoy my recent visit to photokina, the bi-annual photofest in Cologne.  I guess it’s the combination of how digital technology is enabling camera development, together with the impact of the images on display in the numerous photo exhibitions.  Particularly captivating were the exhibitions showing the work of the United Nations through seven decades, the UNICEF Photo of the Year, and the award-winning entries to competitions sponsored/organised by the likes of Canon, Sony and Hasselblad.

26-09-2012

Content-led innovation

Author: Kerry Rice

“In the past, brands were part of the advertising; in future, they will be part of the content business.” So says Andreas Gall, CEO of Red Bull Media House.

 

19-09-2012

A Book of Faces

Author: Michael Grass

What’s the first thing that comes to your mind when you hear “Facebook”? Do you think of farmvilles and café worlds? Do you ponder how life was better before the timeline profile page took over your old account? Or do you groan at the thought of how inappropriately the “like” button is clicked nowadays (i.e. “John Smith has fallen off board and broken shoulder”, Jim Jones likes this)?

05-09-2012

Why are brands not using packaging as part of their cross media campaigns?

Author: AD Communications

When I was working on an article a few weeks ago, I did quite a bit of research into cross media and everything it entails. (Early word of warning – although the idea of cross media is easy to get your head around, the wide range of opinions on its advantages, best way to measure ROI and so forth could keep you busy for more than a while!)

22-08-2012

Mars and back with the world of print!

Author: Lucy Williams

I have learned so much about the amazing and diverse world of print over the past ten months or so since I have been working with AD. I am also realising just how much print surrounds us on a daily basis.

08-08-2012

W2P (Wed-to-Print)

Author: Kerry Rice

When I moved here from South Africa in 2008, broadband was all but a foreign word back home. That’s probably why I am still in awe of the wondrous world of things I can create and buy online.

25-07-2012

The QR Code Rises

Author: Michael Grass

Being asked to write your first blog post for print is a bit like being picked out of a crowd and asked to bare your soul on stage in your underpants, mainly because similar questions come to mind in both scenarios: what do I talk about? Are people going to laugh at me? And why is it suddenly so hot in here? After consulting the wisdom of Mark Twain, I realised it’s probably best to stick to writing what I know – which probably isn’t an awful lot, but hey, it’s a start. So, being the AD team’s self-appointed movie buff, I decided to write about film, or rather, one particular film that’s been on my mind for a while.

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